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McDonald’s is the latest major brand in the crosshairs of a growing consumer-led movement protesting companies accused of scaling back diversity, equity, and inclusion (DEI) efforts. A nationwide boycott of the fast-food giant , launched Tuesday by grassroots group The People’s Union USA, adds to a string of “economic blackouts” the organization has orchestrated since February, USA Today reported. Why Are People Boycotting McDonald’s? The boycott stems from a perception of corporate DEI as performative. The People’s Union USA Founder, John Schwarz, said the protest is about holding corporations accountable as they quietly reduce their DEI commitments under pressure from political and economic factors. Earlier this year, McDonald’s drew public backlash for removing benchmarks related to executive-level and supplier diversity, AFROTECH™ previously reported. While the company insists its programs remain intact, the messaging has shifted. U.S. Chief People Officer Jordann Nunn told USA...
A group of Black former M cDonald’s franchisees is joining the call for a boycott of the fast food chain, alleging systemic racial discrimination. Over 40 Black franchisees had filed a class action lawsuit across more than 12 states in January 2023, claiming unfair practices and unequal treatment, according to a press release. “When many of us entered the McDonald’s franchise program, we discovered the corporation would relegate us to only buying stores with lower profits and higher costs,” according to a statement representing the former McDonald’s franchisees. “When many of us tried to buy stores with greater profits, we were denied, and had to watch those more lucrative stores go to white owners. While we struggled to make our stores profitable, we were consistently faced with unreasonable demands that white owners did not face, and we were consistently denied support and financial relief that white owners were routinely offered.” The former store owners allege that issues, as...
Media mogul Byron Allen has settled his $10 billion racial discrimination lawsuit against McDonald’s, Variety reports, ending a legal battle over the fast-food giant’s advertising practices toward Black-owned media. Announced in a joint statement on June 13, according to the outlet, the agreement avoids a federal trial that was set to begin next month in Los Angeles, CA. While terms were not disclosed, both sides expressed optimism about their renewed business relationship. McDonald’s said the deal establishes a commercial arrangement “consistent with other McDonald’s supplier relationships” and reaffirmed its “unwavering commitment to inclusion.” AFROTECH™ previously reported that the lawsuit claimed McDonald’s used a tiered ad-buying system that placed Black-targeted media in a lower “African American tier” with fewer advertising dollars than its general market budget. Allen argued this structure marginalized Black-owned outlets, limiting access to larger ad buys despite their...
Black culture has long been a driving force in shaping fashion, yet that influence is not fully represented in the industry’s creative leadership. According to data from Zippia.com , only 7.3% of American fashion designers are Black. McDonald’s Change of Fashion program is committed to addressing this disparity and helping to elevate Black talent within the fashion industry. By working with five rising fashion designers, matched with five Black industry experts, the Change of Fashion program includes a year-long mentorship filled with access to valuable resources, education, and national exposure to industry experts, including the launch of a capsule collection. As we gear up for the 2024 AFROTECH™ Conference, blending style with purpose is more relevant than ever. Whether you’re into innovative streetwear or eco-conscious resort attire, the McDonald’s Change of Fashion designers are revolutionizing the game and helping people stand out, speak up, and show up as their most authentic...
Pusha T is teaming up with Arbys for the second time this year to seemingly troll the company’s fast-food competitor McDonald’s, but not without partial ownership of his work. View this post on Instagram A post shared by Pusha T (@kingpush) “It’s the second diss track with @Arbys that buries ‘em,” Pusha T said in an Instagram post on Sept. 27.
McDonald’s has officially been ordered to stand trial in the $10 billion discrimination lawsuit brought forth by media mogul Byron Allen, Reuters reports. As previously reported by AfroTech, the suit accuses the fast-food chain of “racial stereotyping” by excluding Black-owned media from its advertising. As of Friday (Sept. 16), U.S. District Judge Fernando Olguin gave Allen the greenlight to attempt to prove that McDonald’s violated both federal and California rights by saying that his networks were not eligible for the “vast majority” of its advertising dollars.
When it’s your time, it’s your time. As previously reported by AfroTech, Pusha T’s feud with fast-food company McDonald’s first began to brew after he wrote its “I’m Lovin’ It” jingle in 2003 with his brother, No Malice, in which they weren’t adequately compensated. According to Rolling Stone, the rapper said he received a one-time fee but no royalties. Then, he went off on the chain when Arby’s aired its commercial “Spicy Fish Diss,” on March 21. While it was for marketing purposes, shots were fired and now it’s being speculated that it could have brought success for the restaurant. On March 22, Complex reported, the track “netted the roast beef giant more than $8 million equivalent in advertising exposure.” The estimate was brought to the public’s attention by business analyst Darren Rovell, who noted that per Apex Marketing, “Spicy Fish Diss” brought in “equivalent advertising exposure” of an estimated $8,203,272. Value to Arby’s through 7pm ET: $8,203,272 in equivalent...
The beef between Pusha T and McDonald’s has recently resurfaced in quite an interesting turn of events. The rapper’s feud with the fast-food company first began to brew after he wrote its “I’m Lovin’ It” jingle in 2003 with his brother, No Malice, in which they weren’t adequately compensated. Justin Timberlake was reportedly paid $6 million for recording the hit. Now, according to Rolling Stone, Pusha T is getting the last laugh after the foul deal on his end of a one-time fee but no royalties. On March 21, Arby’s aired its commercial “Spicy Fish Diss,” bars courtesy of the Virginia emcee. The ad is for the sandwich company’s marketing purposes, but the shots fired are a bit more personal for him.
